Kiss the Ground

Kiss the Ground is an audience-supported nonprofit promoting regeneration and healthy soil as a viable solution for our climate, wellness, and water crisis.

Social Strategy:

I developed and curated content to promote a regenerative lifestyle and share the endless possibilities of regenerative agriculture. I also led a visual strategy to shift our brand identity to a lifestyle brand rather than nonprofit-centered messaging. Along with our social strategy, I assisted in producing “Grow What You Know” with Nat Kelley and Tashanda Giles-Jones and our podcast “Kiss the Ground” with Ryland Engelhart.

I increased our social media presence by creating daily engaging content leading to a 40% rise in followers, 1M+ views on YouTube, and 4M+ reach across owned channels and collaborations.

(Click on each tile to be taken to the social post)

Video Campaigns

I managed influencer and talent relationships for shoot days, developed the script to cater to social strategy needs, as present during all shoot days to ensure accurate brand visual identity. I worked with the production team to create social assets formatted to repost to socials according to what would drive engagement.

Campaign Strategy

I propelled the Regenerate America campaign by guiding the shift from a solo campaign to a coalition with diverse organizations, growing the audience from nearly 100,000 to over 50 million engagements. Along with the campaign, developed a community engagement strategy through Discord with over 2,000 community members activated in supporting the campaign allowing consumer-generated input and guidance into the campaign.

Blog Posts

Photography